Technological evolution is about efficiency and convenience. Instead of going out and buying a newspaper or talking to neighbors, we watch the news on TV or online. Instead of going to the library, many of us do research on the Web. Most markets have worked to adapt as new technologies made their in-place operations obsolete (think music and film), and obsoleteness unavoidable. Not that something being obsolete means that it won’t exist anymore – Nicholas Carr buys albums on vinyl because it also comes in digital format, and I do the same.
What a dream it would be for me to buy a print book and it come with a voucher for a free digital copy!
It’s the Internet for crying out loud, and we all know it’s not going anywhere, no matter how hard some may try. Just like programmers use magnetic or solid-state storage devices to save their work instead of punched cards, the publishing industry now needs to make changes to the way they operate. Giving the option of an e-book or print book doesn’t seem like a big deal to me.
You may be asking “why all this angst today, Jenn ‘the destroyer’ Schiffer?” This morning, a woman on the bus saw me reading with my Kindle and said uninvitedly “You like e-book readers? Well, I like the genuine feeling of a printed book in my hands.”
Okay, awesome. Then why don’t you marry it buy printed books. Books are still more available in print than in digital form. But you cannot deny that there is a market for ebooks, just as you cannot deny that big names in the book industry (Amazon, Barnes & Noble) and outside the industry (Apple, Google) are putting a big focus on ebooks and e-book readers.
When people get on e-book-reader owners’ cases about how it’s ruining the publishing industry, I can’t help but think that it’s publishing houses that are causing the harm. They let e-book retailers, like Amazon, bully them into unsatisfactory (to them, at least) pricing models, and then they try to fight the e-book trend while playing along with it by offering their titles in ebook form – even having the authors they sell ebooks of going to the press and misguidedly crying about how ebooks are damaging society.
Perhaps big money-making publishers and authors are just getting the chills when they imagine the next great American novelist releasing their first novel independently on iBooks or Amazon.
